Social media revampStop the thumb first. Sell the shirt second.
The feed was flat product posts and sale banners. Nothing on it made people stop scrolling, so even strong offers went unseen.
Kits become characters, cities become stages, and the product is always the hero.
A feed that behaves like entertainment, with the product still in every frame.
The feed was flat product posts and sale banners. Nothing on it made people stop scrolling, so even strong offers went unseen.
On social, attention is decided in the first second, before anyone knows they are looking at an ad.
Treat every post as a short film with an entertainment job first and a commercial job second.
Kits become characters, cities become stages, and the product is always the hero.
Vertical films built for the first second: a hook, a reveal, and a clean end card with one call to action. One grade and one type system across the series, ready for Reels, Stories and paid social.
The series
Social has its own grammar. A resized print ad loses there every time.
A feed that behaves like entertainment, with the product still in every frame.
- Average watch time and three-second views
- Engagement rate versus the previous feed
The colour arrives on the body.
Saudi National DayView the case