Saudi National DayThe colour arrives on the body.
On Saudi National Day every brand reaches for the same symbols: the flag, the palm, the falcon. The category turns into a wall of green.
The majlis is the set. The colour arrives on the body.
A National Day campaign that reads as Nike first and still feels unmistakably Saudi.
On Saudi National Day every brand reaches for the same symbols: the flag, the palm, the falcon. The category turns into a wall of green.
Nike needed to be part of the day without joining the noise.
National pride lives at home, in the majlis, with family, more than in symbols pasted on a photograph.
Take the symbols out. Let the national green live only in the product.
The majlis is the set. The colour arrives on the body.
A day chapter in indigo textiles and soft daylight, and a night chapter in crimson velvet and raking light. Family, kids and solo frames for nike.com and social.
Move Together
When everyone uses the same symbol, restraint is the most visible choice in the room.
A National Day campaign that reads as Nike first and still feels unmistakably Saudi.
- nike.com takeover engagement
- Social engagement versus previous National Day
The second after the swipe.
Spec beauty campaignView the case