The smartest investment these days is in the aisle.
Position Panda as the smart choice at a time when every family is watching prices.
استثمار الزمن ده في بنده. The investment of the moment is at Panda: shoppers dressed like tycoons, treating the aisle like their portfolio.
A supermarket brand with a personality, not just a price list.
Position Panda as the smart choice at a time when every family is watching prices.
Supermarket advertising usually shouts prices and shows full baskets.
When money is tight, the real luxury is knowing you made the smart move.
Sell value as status. Treat every smart purchase like an investment.
استثمار الزمن ده في بنده. The investment of the moment is at Panda: shoppers dressed like tycoons, treating the aisle like their portfolio.
A TV commercial and a key visual series with a cast of characters who shop like investors, styled with swagger from the living room to the checkout.
The line
استثمار الزمن ده في بنده
The cast
Every character, a different kind of investor.
The investors
Swagger in every aisle.
In a tough economy, value is the new status.
A supermarket brand with a personality, not just a price list.
- Brand recall after the TV flight
- Footfall and basket size during the campaign
A local athlete, told in Nike's own voice.
Athlete campaignView the case