Athlete campaignA local athlete, told in Nike's own voice.
Build a Nike Football story around the Egyptian midfielder Hamdy Fathy.
Stairwells, rooftops and hard daylight, with hand-drawn marks and one line per frame: Push your limits. Unstoppable. Own the game. Making the impossible possible.
A local athlete presented at the level of a global Nike campaign.
Build a Nike Football story around the Egyptian midfielder Hamdy Fathy.
Local athlete content often looks like a photoshoot, not like Nike.
Fans connect with the work behind the player, not only the result.
Take him out of the stadium and into the city, where the work actually happens.
Stairwells, rooftops and hard daylight, with hand-drawn marks and one line per frame: Push your limits. Unstoppable. Own the game. Making the impossible possible.
A poster series in Nike's graphic language, taken all the way to print and out-of-home.
The series
One line per frame.
In the world
From print to the street.
A global brand wins locally when the athlete's world is real.
A local athlete presented at the level of a global Nike campaign.
- Engagement on the athlete and brand channels
Winter layers with a future-facing voice.
Seasonal product launchView the case