Training campaign, Q1No easy version of you.
Launch Nike Training for the first quarter with a full cast of athletes, at the speed of a social calendar.
Generated imagery usually gives itself away: waxy skin, flattering light, faces that feel like nobody. For Nike, that is not an option.
People trust sweat, not polish. The flaws are what make an athlete believable.
Set the realism standard before the first frame, and hold every image to it: real skin, real effort, gym light that does not flatter, and the product exactly as it ships.
No easy version of you. Every athlete shown twice, mid-effort and then close enough to see the pores, so the work shows on the face.
Four athlete diptychs for Nike Training, each pairing the movement with an unretouched close-up. Before you read how they were made, take the test.
AI or real?
Look at each frame and make your call. Your answer is revealed as you go.
Pores, sweat and uneven tone kept in. Any smoothing is a fail.
Hard overhead gym light and neon, no beauty fill, no studio glow.
Hands, grip and muscle tension checked frame by frame.
Nike Pro and apparel matched to the real item, down to the swoosh.
Realism is not a filter. It is a standard you direct to.
Athlete imagery that passes as photography, produced at the speed and scale of a social calendar.
- Share of viewers who called the frames real
- Production time and cost against a traditional shoot
Speed as a feeling, not a stopwatch.
Adizero launchView the case