Adizero launchSpeed as a feeling, not a stopwatch.
The Adizero range was launching across homepage, email and social at the same time, with days to deliver and no new shoot.
Feel fast in all aspects of life, carried by one blue across every placement.
A launch that read as one idea across every touchpoint, delivered without a shoot.
The Adizero range was launching across homepage, email and social at the same time, with days to deliver and no new shoot.
Most people buying Adizero are not chasing a record. They want to feel fast in the rest of their life.
Sell the feeling, not the spec sheet.
Feel fast in all aspects of life, carried by one blue across every placement.
One blue for the whole system. Portraits close, product clean, copy short. Homepage, email and social built as one kit, so the launch looked the same wherever someone met it.
The launch kit
Consistency is a strategy. One colour held everywhere does more than ten good ideas used once.
A launch that read as one idea across every touchpoint, delivered without a shoot.
- Email and homepage click-through
- Launch week sales versus forecast
The tee is the hero. The city is where it lives.
Dubai Tees, Vol. 2View the case