Dubai Tees, Vol. 2The tee is the hero. The city is where it lives.
A city tee whose graphic carries the whole idea. Most city campaigns turn the city into a postcard and the product into a prop.
Dubai as co-star, never as backdrop.
A city collection told from the inside, with the product readable in every frame.
A city tee whose graphic carries the whole idea. Most city campaigns turn the city into a postcard and the product into a prop.
The Dubai people recognise as home is the old town and the corniche, not the skyline on the postcard.
Old Dubai, not new. The graphic on the chest leads every frame.
Dubai as co-star, never as backdrop.
A cast from the city. Natural light by day, on-camera flash at night. Every frame works as a lifestyle image and as a product shot.
Day
Night
Local credibility comes from what locals recognise, not from what visitors photograph.
A city collection told from the inside, with the product readable in every frame.
- Social engagement
- Sell-through of the collection
× EgyptA kit launch staged like a premiere.
World Cup kit launchView the case