× EgyptWorld Cup kit launchA kit launch staged like a premiere.
Launch Egypt's World Cup kit with the squad and with the players who wore the shirt before them.
A red-lit theatre instead of a pitch, and a legends series that puts the 1998 shirt next to the new one.
A launch that told the story of the shirt, not just the season.
Launch Egypt's World Cup kit with the squad and with the players who wore the shirt before them.
Kit launches in this category look alike: a stadium, a pitch, some smoke.
For Egyptian fans the national shirt carries memory. 1998 is part of the 2026 story.
Launch the shirt as heritage, not as a season.
A red-lit theatre instead of a pitch, and a legends series that puts the 1998 shirt next to the new one.
Squad portraits in the theatre, the kit revealed in a case, and a legends series pairing past and present.
The premiere
A red-lit theatre in place of a pitch.
The shirt
Revealed like a premiere piece, in a case.
The players
Personality first, one portrait at a time.
Legends
Hossam Hassan, from 1998 to the dugout in 2026.
Heritage is a launch strategy when the audience already owns the memory.
A launch that told the story of the shirt, not just the season.
- Social reach and shares at launch
- Pre-order or launch week sales
A month of sales that feels like one season.
Retail campaign platformView the case