A new signing, welcomed like one of our own.
Announce a new foreign signing to a fan base that judges new players quickly.
Here is Cairo. Here is history. Here is Al Ahly. A bilingual welcome that places Modest inside the club's world, from vintage club photos on the wall to the city he is joining.
An announcement fans shared as a welcome, not just as news.

Announce a new foreign signing to a fan base that judges new players quickly.
Signing announcements are usually a photo, a name and a shirt number.
Ahly fans do not just follow players. They adopt them.
Introduce the player through Cairo and the club's history, so he arrives already belonging.
Here is Cairo. Here is history. Here is Al Ahly. A bilingual welcome that places Modest inside the club's world, from vintage club photos on the wall to the city he is joining.
A signing announcement and a portrait series in Arabic and English, built for social.
The welcome
Here is Cairo, here is history, here is Al Ahly.

The portraits
New star, same passion.







Every signing is a story about the club, not only about the player.
An announcement fans shared as a welcome, not just as news.
- Engagement on the announcement posts
- Shares and saves in the first 48 hours
The smartest investment these days is in the aisle.
TV commercial and campaignView the case