× adidasFIFA tournament campaignFour words for a club that expects to win.
Put Al Ahly and adidas in front of a global FIFA audience that does not know the club.
Own the moment. Legacy. Unstoppable. Power. Four words, four players, set against an Egypt drawn in saturated colour.
A tournament campaign that introduced the club's attitude before its history.
Put Al Ahly and adidas in front of a global FIFA audience that does not know the club.
Most kit visuals only speak to fans who already care.
Ahly fans do not want the club introduced to the world. They want the world to see what they already know.
Lead with attitude, not information. One word per player, big enough to read across a stadium.
Own the moment. Legacy. Unstoppable. Power. Four words, four players, set against an Egypt drawn in saturated colour.
Four player posters, each carrying one word and one feeling, in a colour world far from the usual red on black.
The series
One player, one word.
A club's confidence is a brand asset. Say it out loud.
A tournament campaign that introduced the club's attitude before its history.
- Global social reach during the tournament
- Follower growth on international channels
A new signing, welcomed like one of our own.
Player signing announcementView the case