Back to SchoolFour photographs. One film.
Four campaign stills existed. There was no film budget, and launch week needed a hero film.
Extend the shoot into motion without going back to set.
A hero film for launch week with no reshoot, and the product exact in every frame.
Four campaign stills existed. There was no film budget, and launch week needed a hero film.
The stills already held the cast, the wardrobe, the location and the light. The expensive part of a film had already been paid for.
Treat the photographs as the production, and direct AI like a camera, not a generator.
Extend the shoot into motion without going back to set.
I wrote the shot list, directed each shot against the real product and chose every cut. The film, the cutdowns and the social edits all came from the original four frames.
The source frames
Everything in the film started here.
New tools don't lower the bar. They move the budget from production to ideas.
A hero film for launch week with no reshoot, and the product exact in every frame.
- Cost and time versus a traditional film shoot
- View-through rate on social