The family album, served at dinner.
Farm Fresh has been on UAE tables since 1977, but its feed looked like every other frozen food brand: packshots and prices.
From the Archives. Every post looks pulled from a family album, with the real pack of today in the frame.
Three films and five key visuals that turn almost fifty years of history into content people want to share.
Creative direction: Mohamed Magdy.
Farm Fresh has been on UAE tables since 1977. Most of its customers grew up with it, but nothing in the feed said so.
The brief was to make heritage feel warm and current, not like a museum.
Nostalgia for the good old days is one of the most shared feelings in the Gulf. People don’t share products. They share memories.
Make the heritage the content. Put today’s products into 1970s homes, cinemas and streets, shot like found family photos, and keep the real 2026 pack in every frame.
From the Archives. Old film grain, a sun-faded Since 1977 badge, and signs that say Made in the UAE and I am old school, in Arabic and English.
Three films and five key visuals. Old photos of the first shop, store and farm held up against the same places today. A grandmother whose 1977 family dinner comes alive, until her daughter calls her to the same nuggets tonight. A delivery rider who knocks on a door and finds a 1977 family waiting. Then the stills: a couple at the cinema, a grandfather and his bolognese, a full breakfast, nuggets in front of a 70s TV, and Wagyu burgers on the bonnet of a classic car.
Three films
Then and now, a memory that comes alive, and a delivery to the wrong decade. Each ends on the products and the Since 1977 badge.
From the family album
Five stills shot like found photographs, each with the real pack on the table.
Heritage isn’t a logo. It’s a memory you can still taste.
A campaign system the brand can keep feeding: every product gets its own memory from the archive.
- Shares and saves versus previous Farm Fresh social posts
- Comment sentiment in Arabic and English
One hanger photo. A full product page.
Al-Ittihad kits, product pagesView the case