Loyalty that feels like getting paid.
Rebrand a loyalty app so people feel rewarded, not just enrolled.
Loyalty in this category looks like banking: points tables, grey screens and fine print. People collect, then forget.
Nobody loves points. People love the moment money comes back.
Make the reward visible. Turn cashback into an object people can see, not a number they have to check.
The &U coin. A translucent mint token that leaves every purchase and lands back with the customer, carried by one line: Every purchase pays you back.
A mint and violet brand world, the coin built as a 3D object system, stories in the app and in the aisle, and a line that works from a phone screen to a billboard.
The brand world
Everyday moments, with the reward flying back in frame.
In the aisle
The coin appears at the exact moment of spending.
In the app
The product is always the hero of the frame.
The coin system
One object, rendered into every category the app covers.
In market
One line, from the app store to the street.
Loyalty is a feeling before it is a feature.
A loyalty brand people can recognise from a single coin, before they read a word.
- App downloads and sign-ups after launch
- Active members and repeat purchase rate
A new kit, launched like opening night.
Official kit launchView the case